Uncover incremental revenue within existing accounts


High performing agencies excel at organic growth (i.e. generating incremental revenue by selling additional products or services to existing clients beyond the initial client engagement). Unfortunately, too many agency owners aren’t good at ongoing sales to their existing customers. Year after year, firms incur unnecessary burden and expense to acquire new clients; yet, consistent, predictable account growth is possible – rendering the need for net new business low.

Learning Outcomes:


In this course, participants will learn how to perfect their account service skills so that nothing ever feels like an unwanted upsell and cross sell. The key is to create an appropriate operating model where:

  • You understand how to project the true potential of each account
  • Your agency aligns compensation to better focus on growing accounts
  • Everyone utilizes an account planning framework and monthly template
  • The firm allocates sufficient time and resources for account growth activities
  • Staff and partners are properly assigned the right tasks (better role management)

What Others are Saying:


In 2017 I created a goal of finding a business mentor. Someone who understands my business and who was a few years down the track so I could learn from them. I’ve always invested in professional development as it has always propelled by business to get to the next level faster with fewer headaches.

When I joined Communo, I found exactly what I was looking for through their coaching program. I’m getting clarity on all of the areas in my business to take it to the next level from being a solopreneur to a marketing team that leverages Communo’s community. My agency has already grown by 60% in 2017 and 2018 is already looking like another big year for my team. I’m incredibly grateful for the business chops that I’m acquiring and looking forward to what’s coming up next!

Feb 9th, 2018 @ 12:00 – 1:00pm MST


Members $49, Everyone Else $99

About Chris Kneeland

Chris Kneeland is Communo’s Chief Operations Officer. He is also CEO of Cult Collective, a mid-sized customer engagement agency headquartered in Calgary, AB. Chris’ overriding professional passion is helping brands achieve their full potential by reimagining how they operate and serve customers. He’s committed to helping courageous, entrepreneurial leaders embrace proven principles that buck conventional norms.