YOUR AGENCYS POSITIONING PROBABLY SUCKS
Most marketing service firms or creative professionals are poorly positioned. Unless you have 200+ employees, you should NEVER utter the words “full service”. Unless your positioning statement immediately disqualifies over 60% of the prospects who read it, you haven’t carved out an ownable niche. And if you claim a long list of services clients can buy from you, you won’t be paid a premium for anything.
NOTHING is more important than finding the intersection where your unique talents overlap with specific services you enjoy providing, and both meet a sufficiently large target audience to make it worth your while.
In this course, participants will leave feeling compelled to sharpen their pencils and work much harder at:
- Identifying your agency’s core value proposition
- Articulating your positioning in a manner that truly differentiates your firm from most others
- Developing a positioning that is highly defensible
What Other’s are Saying:
Jan 19th, 2018 @ 12:00 – 1:00pm MST
Members $49, Everyone Else $99
About Chris Kneeland
Chris Kneeland is Communo’s Chief Operations Officer. He is also CEO of Cult Collective, a mid-sized customer engagement agency headquartered in Calgary, AB. Chris’ overriding professional passion is helping brands achieve their full potential by reimagining how they operate and serve customers. He’s committed to helping courageous, entrepreneurial leaders embrace proven principles that buck conventional norms.